Lexoor vs
Open full comparisonAvvo
The best known lawyer rating site in the United States.
Avvo launched in 2006 and quickly became the loudest name in the attorney directory space. Its signature product is the Avvo Rating, a numerical score between 1.0 and 10.0 that the platform assigns to nearly every licensed attorney in the country, whether the attorney signed up or not. That single number turned Avvo into the reflexive first stop for millions of consumers searching for a lawyer, and it also made Avvo one of the most controversial brands in the profession. State bar ethics committees, attorneys, and consumer advocates have all questioned how the score is calculated and how meaningful it really is.
Feature snapshot
| Feature | Lexoor | Avvo |
|---|---|---|
| Year founded | 2026 | 2006 |
| Attorneys listed | 743,000+ | Approximately 1.5 million profiles, including inactive and historical |
| States covered | All 50 | All 50 |
| Practice areas | 171 recognized categories | Broad but less granular taxonomy |
| Rating system | Verified credentials and client reviews, no opaque score | Proprietary 1 to 10 Avvo Rating |
Avvo strengths
Enormous brand recognition
Avvo is the name most consumers recognize when they think about looking up a lawyer online. That awareness drives significant organic search traffic.
Every licensed attorney is already listed
Avvo ingests bar association data nationwide, so nearly every practicing attorney has a profile whether they created one or not.
Client reviews at scale
Avvo has collected millions of client reviews over nearly two decades, giving many profiles a long review history.
Where it falls short
The Avvo Rating is opaque and criticized
The 1 to 10 score is generated by a proprietary algorithm that the company does not fully disclose. Attorneys with decades of clean practice sometimes receive middling scores, while newly admitted attorneys can score very high after paying attention to profile completeness.
Aging product experience
The interface, search filters, and profile layout have received little meaningful improvement in years. Mobile experience is functional but dated.
Aggressive upsells
Free profiles are heavily nudged toward paid placement, and unpaid attorneys often see competitor ads shown directly on their own profile page.
743,000+ attorneys across all 50 states, 171 practice areas, and 11,000+ cities.