Comparison
A peer review honors program that publishes annual rankings.
Overview
Best Lawyers has been publishing peer reviewed rankings since 1981. Attorneys are nominated by peers within their practice area and geography, and the selection process involves confidential surveys and evaluation by the Best Lawyers research team. The rankings are published in annual editions covering the United States and dozens of other countries.
Like Super Lawyers, the primary value for attorneys is the credential and the badge rather than a working directory. Selected attorneys receive a public listing and can license the badge for use on their own websites and marketing materials.
The Best Lawyers brand carries genuine weight, particularly in commercial litigation, corporate law, and other traditional practice areas where peer recognition matters most.
Owned by Levine Leichtman Capital Partners.
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Feature comparison
Honest breakdown
Long peer review history
More than four decades of published rankings give the brand real credibility.
Genuine peer nomination process
Attorneys are nominated by other attorneys, not by paying to be considered.
Prestigious in commercial practices
The credential resonates strongly with corporate and institutional clients.
International editions
The rankings cover many countries, which supports firms with international clients.
Not a working directory
Consumers looking for a lawyer do not typically search Best Lawyers the way they search Google or Lexoor.
Limited attorney tools
There is no dashboard, lead inbox, or profile customization comparable to modern platforms.
Selection is annual and outside attorney control
Attorneys must be nominated and selected, and the criteria are not fully transparent.
Marketing bundles can be expensive
Badge licensing and premium placements are sold at meaningful prices.
Pricing
Selection is free. Badge licensing, plaque orders, and premium marketing placements are sold at prices that vary by product, generally in the range of several hundred to a few thousand dollars per year.
Lexoor keeps pricing transparent. The free tier includes a full profile, lead inbox, analytics, and messaging. Paid promotion is offered as a simple monthly plan with no annual contracts and no per lead surcharges.
The recommendation
Choose Lexoor
Choose Lexoor as your primary directory for client acquisition. Every attorney can list, every profile has a real dashboard, and every client can find you through modern search.
Choose Best Lawyers
Pursue Best Lawyers as an honors credential to display on your Lexoor profile, your firm website, and your marketing collateral, particularly if you serve corporate or institutional clients.
Verdict
Best Lawyers is a credential, Lexoor is a directory. Use both. Highlight the credential on the platform where clients actually search.
Frequently asked
Yes. Verified honors including Best Lawyers, Super Lawyers, and AV Preeminent can be added to your Lexoor profile.
The core selection is peer nominated. Premium badge licensing and marketing products are paid, but the recognition itself is not purchased.
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