Comparison
A legal content site attached to an attorney directory.
Overview
FindLaw launched in 1995 and was acquired by Thomson Reuters in 2001. It is one of the oldest and most established legal information sites on the internet. Most of its traffic comes from consumer facing legal articles, case law summaries, and state specific guides. The attorney directory sits alongside that content and benefits from the site's substantial domain authority.
FindLaw is different from most competitors in one important way. It is not primarily a directory that added content. It is a content site that added a directory. That order of operations shapes everything about the product. The articles are strong and often rank on the first page of Google for common legal questions, but the directory itself feels like an afterthought bolted onto a much larger publishing operation.
The paid attorney marketing side of FindLaw is sold through Thomson Reuters sales representatives and typically involves annual contracts, custom websites, and lead generation packages that can run into tens of thousands of dollars per year. This makes FindLaw one of the more expensive options in the space and one of the least accessible to solo attorneys and small firms.
Owned by Thomson Reuters.
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Feature comparison
Honest breakdown
Deep legal content library
Thousands of attorney reviewed articles that rank organically for common legal questions.
Trusted brand backed by Thomson Reuters
Consumers recognize the parent company and often assume the directory is authoritative because of it.
Strong domain authority
The site has accumulated backlinks for nearly three decades, which helps profiles rank in Google.
Custom website and marketing packages
For firms with real budget, FindLaw offers full service marketing including custom websites, SEO, and pay per click management.
Directory is buried under content
The attorney search experience is not the star of the product and feels secondary to the article library.
Opaque pricing and annual contracts
There is no self serve pricing page. Attorneys have to sit through a sales call and are often quoted contracts starting around ten thousand dollars per year.
Not built for solo attorneys
The pricing floor pushes solos and very small firms out of the market entirely.
Dated profile design
Profiles are visually plain and offer limited customization compared to modern platforms.
Lead quality varies widely
Because leads flow through a content ecosystem rather than a targeted directory, intent varies from ready to hire to just researching.
Pricing
FindLaw does not publish pricing. Paid packages are sold by sales representatives and typically start around eight thousand to twelve thousand dollars per year for a basic enhanced profile, and can exceed fifty thousand dollars annually for full service marketing bundles that include a custom website and lead generation.
Lexoor keeps pricing transparent. The free tier includes a full profile, lead inbox, analytics, and messaging. Paid promotion is offered as a simple monthly plan with no annual contracts and no per lead surcharges.
The recommendation
Choose Lexoor
Choose Lexoor if you want a directory that is genuinely built for lawyers, with transparent pricing, no annual contracts, and a modern interface that a solo practitioner or a five person firm can actually use without hiring an agency.
Choose FindLaw
Choose FindLaw if you are a mid size or large firm with a real marketing budget, you want a full service partner that includes custom website development, and you value the halo of the Thomson Reuters brand.
Verdict
FindLaw is a serious content site with a directory attached. Lexoor is a directory built for the modern web, with pricing and design that respect the reality of running a small law practice.
Frequently asked
FindLaw has decades of accumulated domain authority, which helps profiles rank on Google. Lexoor is newer but has grown its indexed footprint quickly and focuses on structured attorney data that search engines prefer for directory queries.
Their model relies on sales conversations. Custom quoted contracts allow them to segment pricing by market, practice area, and firm size.
Yes, but it is deliberately minimal and the platform pushes upgrade quotes through email and phone follow up.
By an order of magnitude for comparable features, yes.
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