Comparison
A rating service that names the top five percent of attorneys in each state each year.
Overview
Super Lawyers is a rating service that publishes an annual list of the top attorneys in each state, selected through a combination of peer nominations, third party research, and evaluation by a Super Lawyers research team. The selection process is genuinely selective, with only about five percent of attorneys in each state receiving the designation each year.
Thomson Reuters acquired Super Lawyers in 2010 and integrated it with the broader FindLaw sales operation. The primary product for attorneys is not a directory listing in the working sense but the right to display the Super Lawyers badge and to be included in the printed magazines and digital directories that the company publishes.
For consumers, Super Lawyers is often used as a shortlist rather than a search tool. Someone with a serious matter may look up which attorneys in their city hold the designation, then search elsewhere for full contact information, reviews, and profiles.
Owned by Thomson Reuters, the same parent as FindLaw.
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Feature comparison
Honest breakdown
Genuinely selective process
The five percent cap and the multi step evaluation give the designation real weight.
Peer nominations
Being selected by other attorneys still carries prestige in the profession.
Printed magazines and digital reach
Super Lawyers publishes state specific magazines that circulate to legal professionals and are picked up by search engines.
Halo effect on other marketing
The badge and rising star recognition can be displayed on firm websites, LinkedIn, and other directory profiles.
Not a full directory
You cannot really search Super Lawyers the way you search Avvo or Lexoor. It works better as a shortlist than as a discovery engine.
Limited attorney facing tools
There is no lead inbox, no analytics dashboard, and no meaningful profile customization.
Selection is annual and outside the attorney's control
Even the best attorneys are not always selected every year, and the criteria are not fully transparent.
Sold as part of larger Thomson Reuters marketing bundles
Once selected, attorneys are often pitched into higher priced FindLaw packages.
Pricing
The nomination process itself is free. Selected attorneys receive a free basic listing. Enhanced digital badges, print advertising, and magazine placement are sold at prices ranging from a few hundred dollars to several thousand dollars per year depending on placement.
Lexoor keeps pricing transparent. The free tier includes a full profile, lead inbox, analytics, and messaging. Paid promotion is offered as a simple monthly plan with no annual contracts and no per lead surcharges.
The recommendation
Choose Lexoor
Choose Lexoor as your primary directory. Every attorney can list, every profile has a real dashboard, and every client can search by name, practice area, or city.
Choose Super Lawyers
Pursue Super Lawyers as a credential. It is a badge worth having if you can earn it, but it is not a substitute for a working directory.
Verdict
These platforms do different jobs. Super Lawyers is a prestige credential. Lexoor is the place your prospective clients actually search. Serious attorneys use both.
Frequently asked
No. Lexoor lists every licensed attorney and lets you highlight Super Lawyers recognition inside your credentials section.
Yes. Verified honors like Super Lawyers, AV Preeminent, and Best Lawyers can be added to your Lexoor profile.
Roughly five percent of attorneys in each state make the annual list, and Rising Stars is capped at around two and a half percent of attorneys under forty or in practice fewer than ten years.
Still deciding? Compare Lexoor vs Avvo, Lexoor vs FindLaw, or Lexoor vs Justia.
743,000+ attorneys are already listed across all 50 states. Claim your profile in under two minutes.
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