Comparison
A legal self help publisher that added an attorney directory.
Overview
Nolo has been publishing legal self help books since 1971 and was one of the pioneers of the do it yourself legal movement. The company built a loyal audience by explaining the law in plain language and by selling books, forms, and software directly to consumers who wanted to handle routine matters without hiring an attorney.
The Nolo attorney directory launched much later and grew out of the recognition that many self help readers eventually need a lawyer for something more complex. Internet Brands acquired Nolo in 2011 and integrated the directory into the same lead generation infrastructure that powers Avvo and Martindale.
For attorneys, Nolo can be a useful source of leads in specific practice areas because the consumer content brings in visitors with clearly defined legal needs. The trade off is that the platform is not designed for attorney facing marketing management and offers little in the way of modern tools.
Owned by Internet Brands, sister site to Avvo, Martindale, and Lawyers.com.
New to Lexoor? Read the Lexoor story, search 743,000+ attorneys, or claim your own profile in under two minutes.
Feature comparison
Honest breakdown
Strong consumer content
The self help articles and books drive high intent traffic in specific practice areas.
Trusted brand among consumers
Nolo has decades of goodwill and readers often trust the referrals they see there.
Practice area targeting
The content structure allows attorneys to appear alongside content that closely matches their specialty.
Not a real directory experience
The search and browse tools are secondary to the content.
Lead sharing across attorneys
Leads generated through Nolo often flow into shared pools rather than directly to the chosen attorney.
Limited attorney tools
No modern dashboard, analytics, or client messaging.
Opaque pricing
Attorneys pay for lead packages quoted by sales representatives.
Pricing
Nolo attorney lead packages are sold through Internet Brands sales representatives and are typically priced per lead or as monthly packages in the range of several hundred to a few thousand dollars per month depending on practice area and geography.
Lexoor keeps pricing transparent. The free tier includes a full profile, lead inbox, analytics, and messaging. Paid promotion is offered as a simple monthly plan with no annual contracts and no per lead surcharges.
The recommendation
Choose Lexoor
Choose Lexoor if you want a directory that treats attorney marketing as its core product rather than a monetization layer on top of a publishing business.
Choose Nolo
Choose Nolo as a targeted lead source in specific practice areas where the self help content maps well to the kind of client you want to attract.
Verdict
Nolo is a great publisher with a modest directory. Lexoor is a directory built to be a directory, with the modern tools attorneys actually need.
Frequently asked
Only partly. Nolo's core business is publishing. The attorney directory overlaps with Lexoor but is not its primary product.
Lexoor includes a growing legal forms library. For niche self help material outside that library, Nolo remains a good source.
Still deciding? Compare Lexoor vs Avvo, Lexoor vs FindLaw, or Lexoor vs Justia.
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